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App Development

How to Prepare an App for the App Store and Google Play

Store listing assets, privacy forms, review guidelines, test tracks and common rejection reasons — and how to avoid delays.

8 min readAltron Technologies

App Store and Google Play listing assets and review preparation

How to prepare an app for the App Store and Google Play is mostly process: assets, privacy forms, test tracks and policy compliance. Code quality alone does not get you approved.

Shared assets both stores need

  • App name, subtitle/short description, long description
  • Screenshots for required phone sizes (and tablet if you support it)
  • Icon that meets mask/safe-zone rules
  • Support URL and privacy policy URL
  • Demo account credentials for reviewers

Apple-specific readiness

  1. Privacy Nutrition Labels completed honestly
  2. Account deletion if you offer account creation
  3. Export compliance / encryption answers
  4. TestFlight build exercised by stakeholders

Google Play-specific readiness

  1. Data safety form completed
  2. Content rating questionnaire
  3. Internal/closed testing track before production
  4. Target API level and 64-bit requirements met

Common rejection reasons we preempt

  • Broken login for the reviewer
  • Placeholder permissions copy
  • Misleading screenshots
  • Missing age rating or privacy policy
  • IAP misuse for digital content

Timeline tip

Start listing work two weeks before code freeze. Pair with mobile services release managers and the checklist in mobile app development checklist.

Run a pre-submit audit

Book a call and we will review your build against current store guidelines.

Approaching first store submission?

Altron Technologies prepares listing assets, privacy forms and test tracks so review delays do not kill your launch week.